WebEngage Marketing Graphics
Brand Colours & Typography
Brand Colours & Typography
WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator, Personalisation engine and an Immersive Analytics engine. WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling. WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.
Hello, sophisticated, fresh colors.
The visual system has polish and personality: premium typography adds status, curated photography feels editorial and genuine, and ownable illustrative pattern work exudes energy and movement. The color palette consists primarily of tonal purples that communicate depth, introspection, and connection.
Poppins is a versatile, geometric sans-serif typeface. It has clean, monolinear strokes and a contemporary feel, making it suitable for use in headings, logos, and web design. Its polished look makes it a go-to for designers seeking a sharp, modern style. My favorite part is that Poppins has great multi-lingual support, due to having an extensive character set. Poppin’s consistent stroke contrast also creates a clean and minimalist look.
Website Pages
Marketing Ads (TOFU,BOFU)
WebEngage used these visually consistent and message-driven ads to promote itself as a leading customer retention and engagement platform.
Here's how these ads worked strategically to drive brand awareness, trust, and conversions:
Solving real user problems
Highlighting quantifiable/measurable results
Building trust with social proof
Making the next step easy
Reinforcing brand identity visually
This positioned WebEngage not just as a tool, but as an essential partner in growth and retention.
Another set of ads by WebEngage were part of a targeted, retention-focused marketing campaign aimed at converting businesses into platform users by highlighting strong, customer-centric value propositions.
Here's a breakdown of the ad strategy:
Retention and ROI as their north star metric
Trust-building through quantifiable case studies
Inclusive, scalable appeal for brands and agencies
Clear, consistent CTAs to drive demo requests and conversions
Lastly, the ads built trust and urgency, especially for decision-makers under pressure to prove results.
LinkedIn Ads
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One Pagers
Social Media
