RESUME
Hello there!
I'm Mehr Singh.
Specializing in branding and design, I try to bring a distinctive, expressive flair to my work, blending my creativity with a keen eye for bold, innovative visual storytelling. My creative vision spans various mediums, crafting compelling brand identities that resonate with diverse audiences and leave a lasting impression.
WORK EXPERIENCE
Sr. Visualiser, WebEngage
Sept 2020-April 2025
Branded Engagemint: Engagemint is WebEngage's flagship Retention Conference. As a senior designer, I independantly conceptualised and developed key visual themes/brand language for Engagemint (Mumbai, Dubai, etc.). These themes were then extended across different media and collaterals (Social media announcement posts, invites, Event Screen Collaterals, E-mailers, Website Pages, Standees, etc.)
Branded State of Retenting Marketing: My role at WebEngage included rebranding and developing new brand properties for marketing. I had the opportunity to conceptualise and rebrand the podcast. The revised brand identity and language was used across Spotify, LinkedIn, Instagram and also translated into a new webpage to drive growth.
Case Studies: Developed marketing templates for WebEngage which showcased client success stories.
Website Pages: Collaborated with the product manager & UI designer to translate UX and product flows into compelling marketing visuals. Extended the brand language (developed component library) and worked on revamping several marketing pages.
Branded ConvertWise: ConvertWise is a US based company which operates by personalizing solutions for Shopify e-commerce businesses. It provides website personalization features like the personalization of the home page, product, category, cart, and post-checkout pages based on data per visitor. Additional features include product recommendations to website visitors, abandoned cart recovery reminders, product bundling, recently viewed product page for customers, and more. My role involved working on the logo, creating high-quality visual assets for marketing campaigns across web, print, and social media platforms.
Retention Weekly Illustrations: Collaborated with writers and retention marketeers to work on comics for marketing.
Apart from this, worked on high impact visuals for several marketing presentations, one pagers, blog images, social media and digital ad campaigns.
Graphic Designer, Please See//
Dec 2017-May 2019
Established design assets and worked extensively on brand building experiences for various clients like Foodhall, O Pedro and Parle-G in a fast-paced agency environment.
Design Intern, Pineapple Consulting
June 2015-July 2015
Worked on a packaging design project called Marimbula (Gourmet flavoured syrups) along with social media.
Design Intern, Animal
July 2016-Nov 2016
Developed several concepts and worked on a logo design for a new business along with other website application layouts & various social media posts for brands. Worked on adapts for Lakme Fashion Week 2016 and also designed invites for Manish Malhotra. Also worked extensively on the rebranding of Keventers, an old Delhi milkshake brand.
Graphic Designer, Leaf Design
April 2017-Sept 2017
Worked on rebranding Strawberi Holidays, a tourism company. Developed the identity and brand story. Also was part of the team that branded Sandoitchi, a Sandwich fast food restaurant (worked on packaging).
