Keventers' has been a cultural icon for generations, a nearly 100-year-old name in the Indian dairy sector. Once synonymous with ice cream carts in Lutyens’ Delhi, it is now a hip brand for new-age consumers. Supplying milk to the people of Delhi, the brand gradually moved to New Delhi in 1925 giving India the oldest signature milkshakes and a cool place to hang around. Here's rebuilding and visualising the Keventers' story for the people.
Keventers:
The original milkshake
SERVICES PROVIDED
ILLUSTRATION
BRANDING
MARKETING GRAPHICS
The idea was to develop a relevant visual language which would appeal to a
younger generation without losing out on the cultural heritage of the brand.
Several vintage characters were created in a quirky modern style;
an amalgamation of cultural India and the contemporary.
