ConvertWise: A Shopify Plugin
ConvertWise is a plugin that enables dynamic product recommendations and upsells on cart drawer and other pages. Easy website personalization for any business' Shopify Store. ConvertWise helps owners increase their store conversion rates by showing Personalized Banners to different segments, on-site Abandoned Cart Recovery nudges, relevant product recommendations. Install to campaign launch takes less than 5 mins and zero coding knowledge. A marketer can now fully control and create a truly personalized experience and increase their brand's sales from the first day.
ConvertWise: A Shopify Plugin
There’s zero coding,
there’s personalization,
& then there’s ConvertWise.
SERVICES PROVIDED
VISUAL IDENTITY
BRAND STRATEGY
MARKETING GRAPHICS
THE BRANDING CHALLENGE
BRIEF
The core mission of ConvertWise was clear: guide users through the funnel and increase conversion rates with smart, data-driven personalization. My challenge was to visually distill this into a logo mark that:
Logo Mark Ideation
Throughout the design process, I explored different ways to represent the key concepts — funnels, direction, personalization, and transformation.
Key Themes Explored:
Funnels: Abstract symbols that taper, converge, or wrap inward to visually represent flow and
narrowing focus.
Arrows: Used to convey movement, progress, and action — essential elements of any conversion journey.
Circular/loop forms: Represent continuity and engagement across the customer lifecycle.
Letterform abstraction: Elements of the letter "C" for ConvertWise subtly embedded into shapes for
brand recognition.
Final Design Direction
The final logo chosen (bottom image) features a highly stylized “C” that wraps into an arrow pointing inward — representing both the funnel motion and the act of conversion.
Design Highlights:
Funnel-shaped “C”: Symbolizes guiding users down the conversion path.
Inward-pointing arrow: Represents the end goal of conversion and decision-making.
3D gradient treatment: Adds depth and motion, suggesting an intelligent, adaptive system.
Rounded square icon: Friendly, app-ready, and scalable for any device or Shopify admin panel.
The logo mark stands strong alone as an icon but also pairs seamlessly with the logotype for broader branding
use cases. This identity visually communicates ConvertWise's promise: powerful personalization, simplified. It’s recognizable at a glance, aligns with the Shopify ecosystem’s design language, and reinforces trust in an intelligent, efficient tool that directly improves business outcomes from day one.
Website graphics
Personalized Use Cases for Web Pages
Other Pages
ConvertWise 2024 BFCM Personalization Playbook
Turning Browsers into Buyers This Black Friday-Cyber Monday
As the e-commerce landscape becomes increasingly saturated during BFCM (Black Friday-Cyber Monday), personalization isn't just a nice-to-have — it's a competitive edge. To help Shopify merchants fully leverage this edge, we created the ConvertWise BFCM Personalization Playbook — a concise, strategy-packed guide to skyrocketing conversion rates through thoughtful on-site experiences.
With thousands of online stores fighting for the same customer's attention, standing out starts with relevance.
This playbook empowers marketers, founders, and e-commerce teams to:
Craft smarter campaigns with minimal effort
Launch highly targeted personalization without code
Drive higher cart values and reduce drop-offs
Compete confidently during the most high-stakes sales weekend of the year
All backed by ConvertWise's intuitive personalization engine.
Shopify Listing Store Images
Login Images
E-Commerce Invites
Sales Presentation
Impact
Design outputs supported product launches and campaigns that led to a 35% increase in demo bookings and improved brand recall in targeted outreach efforts.
